Hello!

I’m on a mission to help the healthcare industry become more patient-centric through strategic human-centered design.
Let's work together to make healthcare more patient-centric, one project at the time.

About

I am a healthcare consultant, advising the pharmaceutical and medical device industries on developing patient-centered solutions, regardless of the stage in the product development lifecycle.I am an advocate for patients and the inclusion of people with disabilities and rare diseases in activities that are relevant to them.
I believe a strategic design approach can critically contribute to solving many of the challenges humanity faces, especially in healthcare.
Approaching those challenges with a design perspective emphasizes empathy, iterative innovation, cross-disciplinary collaboration, and human-centered technology, leading to more personalized, enjoyable, and effective solutions.Design ensures that innovations are not only humane but also financially sustainable, transforming healthcare, improving patient outcomes, and fostering long-term business success.

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Speaking

Let’s Design for Impact—Together!

I offer hands-on talks, workshops, and full courses—delivered virtually or in person—to help teams, professionals, and organizations harness the power of strategic design, leadership, and human-centered innovation. Whether you’re looking for a quick deep dive or a full learning experience, these sessions are designed to be practical, engaging, and tailored to your needs.Want to explore how we can work together? Let’s chat! Reach out to learn more about formats, customization, and how these sessions can fit your team or organization.📩 Get in touch today!

I speak at companies, conferences, or private events to share how to develop patient-centered solutions or to deliver workshops. If you are interested in having me speak at your event or lead a workshop, please send me an email. I mainly talk about:

Human-Centered Healthcare Innovation: Designing for Patients and SystemsIntroduction to a human-centered approach to healthcare innovation, focusing on designing products, services, and experiences that truly meet patient and system needs. Learn practical methodologies for co-designing with patients, navigating regulatory challenges, and integrating technology while maintaining empathy in healthcare solutions.Strategic Design for Innovation: Creating Impactful SolutionsPractical framework for using strategic design to drive innovation across industries. Learn how to move beyond aesthetics and apply systems thinking, stakeholder mapping, and foresight methods to develop long-term, scalable solutions. Through real-world case studies, attendees will discover how to design for impact in business, policy, and social innovation.Design Leadership: Driving Change and InnovationDesigned for professionals looking to enhance their leadership skills through design, this talk explores how to lead teams, foster innovation cultures, and navigate complexity in organizations. Learn how to make design a strategic asset, communicate ideas persuasively, and drive transformation in business, government, and non-profits.

Previous/Upcoming Speeches

  • FabLab Yucatán (2016) - What is Inclusive Design?

  • Assoc. for the Advancement of Assistive Technology Europe (2017) - A toy for people living with cerebral palsy

  • University of Beijing (2018) - Soft robots in healthcare

  • Hamlyn Symposium for Medical Robotics (2018) - Design of A Soft Helical Actuator Performance for Tissue Regeneration

  • Centro de Investigaciones Regionales Hideyo Noguchi (2019) - Advcances in Biomedical Engineering

  • University of Sheffield (2020) - Computer Aided Design for Healthcare Applications

  • XTalks (2023) - How to Co-Design Your Solution with Patients

  • Biocat (2024) - The Importance of PatientEngagement Through The Product Lifecycle

  • Encuentro Internacional Alcances de la Ing. Biomédica (2024) - Involucrando al paciente: desde la idea y hasta el uso diario

  • Universidad Anahuac (2025) - Heterodox Design

My Work

Selected Projects

List of selected projects in which I participated as project manager, strategist or/and as part of the execution team:

Pharma Company Defines Advocacy Strategy Through Data-Driven Patient Association Mapping

COPD Patient Care Map: A Tool for Education, Advocacy, and Policy Change

Pharma Develops e-Health Solution That Prioritizes Patients’ True Unmet Needs

Alira Health's Patient Engagement Certification

Selected Publications

For a complete list of publications, please visit my Google Scholar profile.

(ACCEPTED) Results of a Patient Engagement Training for Health Advisors: A Study of Self-Perceived Competency Enhancements
Research Involvement and Engagement - Springer · April 2025.
Eduardo Perez-Guagnelli; Nicole Jardine; Amye Leong; Chris Rao; Michael Cohen; Annabel De Maria

Emotional Journey of Patients with Eosinophilic Esophagitis
Advances in Therapy - Springer · Sep 28th, 2023.
Helen Larsson; Mary J Strobel; Eduardo Perez-Guagnelli

Characterization, simulation and control of a soft helical pneumatic implantable robot for tissue regeneration
IEEE Transactions on Medical Robotics and Bionics 2 (1), 94-103.
Eduardo Perez-Guagnelli; Joanna Jones; Ahmet H. Tokel; Nicolas Herzig; Bryn Jones; Shuhei Miyashita; Dana D. Damian.

Patient Motivations, Concerns, and Perspectives on Sharing Their Electronic Medical Records (EMRs) Using Digital Health Applications: A Preliminary Study.
The Professional Society for Health Economics and Outcomes Research - ISPOR · Nov 20th, 2024.
Funmi George; Renee Willmon; Jean-Francois Ricci; Eduardo Perez-Guagnelli

Development of Patient-Centric Digital Engagement Methods to Address Low Adoption and Adherence to Digital Health Tools: A Novel Conceptual Framework
The Professional Society for Health Economics and Outcomes Research - ISPOR · Nov 19th, 2024.
Jessica Doherty; Renee Willmon; Jean-Francois Ricci; Eduardo Perez-Guagnelli

Newsletters

Patient Stories

Inspiring articles and stories on patient engagement, and inclusive design that you can read in less than 5 minutes.

Selected Articles:


People Who Design Healthcare

Insightful conversations with multidisciplinary experts who share their stories and methods to innovate through design.

Selected Articles:

Contact me

Let’s Connect!
Got a question, an idea, or just want to chat about patient-centered design? I’d love to hear from you! Whether it’s about a project, collaboration, or just a friendly discussion, feel free to reach out.
Drop me a message, and I’ll get back to you as soon as I can. Looking forward to the conversation!